“Fundraising is not about money, it’s about work
that needs doing. If you start by asking for money you won’t get it,
and you won’t deserve it.”
The late Harold Sumption, Honorary Fellow, ICFM
The figures used assume that your organisation needs the stated level of Voluntary Income on an annual basis : the principles of capital campaigns are not quite the same.
Types of Charity
NEED FOR VOLUNTARY INCOME LESS THAN £10K
Overall turnover may be higher due to statutory income
Includes small community groups
Those involved in the Charity (Volunteers/Officers/Committee) should be able to raise the funds they need. Suitable advice for small charities available via CVS, FINE, VODA and others.
NEED FOR VOLUNTARY INCOME BETWEEN £10 – 50K
There may be a need for some professional advice/support. Fundraising is becoming burdensome, and staff may feel stressed about funding matters
Many orgs pay a member of staff to do this, but don’t call them Fundraisers
NEED FOR VOLUNTARY INCOME EXCEEDS £50K
The volume of work involved in raising large sums will require staff time. Someone who has this as PART of their job may find that Fundraising is either neglected or is taking over their lives!
Keeping track of the range of funding options may require Part-Time Fundraiser, as well as the need for planning, training, and attention to detail required by a large, ongoing campaign
The need to raise such sums on a regular basis requires Cohesive PR/Marketing/Revenue Strategy/Donor Care
NEED FOR VOLUNTARY INCOME EXCEEDS £100K
Now I think you need a dedicated fundraiser, just to keep on top
of the business. If you have achieved this level of activity without
a fundraiser, then you have been very fortunate, and should take
the opportunity to establish a fundraising operation which will meet the
needs of the organisation for years to come.